AdaptLive approached ButterJAM needing a custom built e-commerce website with database and content management. Their original website was built in Shopify but it was not able to accommodate the customized requirements of their e-commerce business. The website serves as a portal for users to place orders, track and manage their accounts and interact with AdaptLive staff. The database and content management system controls all aspects of the company’s operation. Custom designed modules track users, orders, products, ingredients, nutritional information, diet types, allergens, affiliates, payments, subscriptions, customer service requests, web content, promotions, awards, charities, advertisements, health data, files, and reports. Automated services ensure users’ subscription orders are placed, reminders are sent, deliveries are on-time, and affiliate payments are credited. The website is developed to be versatile, scalable, and mobile friendly. The modular database and content management system is built upon ButterJAM’s proprietary neWare platform.